Recently, I came across a national campaign that impressed me both from a message standpoint and a marketing standpoint. Unscrew America is a collaboration which seeks to encourage people everywhere to save money, reduce energy usage, and foster independence from fossil fuels by replacing old, incandescent bulbs with CFL's and LED's. Believe it or not, there are actually people out there who discourage the use of these bulbs. These people claim CFL's are harmful because they contain trace amounts of mercury, however, organizations like Earth911 have solved this problem by helping people locate recycling depositories in their surrounding area.
Besides the few on the fringe who will find an excuse to oppose any manner of environmental stewardship, many people are now using light bulbs as they wade into a more eco-friendly lifestyle. "Unscrew America is made up of everyone who helps spread the word about energy efficient lighting," declares their ridiculously sweet interactive website.
So check them out, let me know what you think and please consider replacing your bulbs if you haven't done so already. Oh, and make sure you watch the videos--hysterical.
